Astrid began her career in media 25 years ago as journalist and presenter. She’s worked for a range of media brands, including Carte Blanche, CNBC Africa, Multichoice and DStv. After becoming an esteemed producer, she made the transition to management and was instrumental in launching BusinessDayTV and The Home Channel.
She’s currently co-host on Hot91.9 FM’s daily business show and runs a strategic marketing consultancy for a client base that extends from corporates to SMEs and agencies. Astrid also runs workshops and training sessions, and MCs and volunteers as a trainer. Her mantra is simple: avoid jargon – just use language that makes business sense