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About The Author

Louise Marsland (@louise_marsland) is a content strategist, editor, journalist, columnist and speaker in the media and marketing communications industry in South Africa. In addition to writing on Africa economic and business trends for Bizcommunity.Africa, she produces Bizcommunity.com’s annual trend books and reports. Louise is a former editor of AdVantage, Marketing Mix, Business Brief, Progressive Retailing, Bizcommunity.com, and Fastmoving.co.za. She currently writes, speaks and trains extensively on industry trends and consumer insight, as well as content strategy.

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